Sunday, February 23


Although having only been open for a month or two, Tom & Serg seems to be the new hot spot on Dubai's cafe scene and I was eager to get down their this weekend to see if the food was as good as the whispers (and the Instagram pictures) on the street!

Okay first step, google the location map, right it's in Al Quoz... really?  My first thought was wow this is going to be hard to find, and what's in Al Quoz aside from warehouses and sand? But the venue is really easy to find and is located just behind Sheik Zayed Road in fact.  I found it really easily, even with my poor navigation skills, so if I managed to find it okay I trust you will find it easily too.  

My friends and I decided to go for breakfast, I love eggs and it's great starting the day bright and early.  On arrival we was pleasantly surprised that there was a queue for a table, and I am saying 'pleasantly' surprised as when their is a waiting list to be seated it just gets me even more excited about dining and it reassures me that the place is going to be good.  We were only standing for about five minutes until our table was ready (which is a lot quicker than Jones the Grocers I have to say). 

The venue is just too cool for skool.  The best way I can describe it is retro meets urban construction site!  The finishing is very quirky, from the 70s tiles in the kitchen down to the mini wooden salt spoon on the tables, it was just effortless and had an amazing vibe.


I ordered the Zucchini and Ricotta Frittas, which was served with poached eggs, smoked salmon and Hollandese sauce made from truffle oil - I added smashed avocado on the side.  It was delicious but a very 'soppy' dish with the runny egg yolks, sauce and avo, which I love, but is not to everyone's taste.  I think because the Frittas were so small it would have been better served on rye or soda bread, so next time I venture their I think I will try their Poached Eggs on Toast instead which is accompanied with veil bacon.  I'm a little obsessed with Eggs Benedict or Royal and I have to say (drums roll please) the Hollandaise sauce was the best that I have tried in town.  It was rich but without over powering the eggs and the consistency was like cream (very skinny I'm sure!).  The service is speedy and the staff are really accommodating and I will definitely be returning to sample some more delights.


One thing I did struggle with was the menu, considering this is the window into the kitchen I couldn't find anything on their that appealed to me because of the design, layout and font type - it was just so hard to read.  Maybe I am being pedantic but it really put me off because I could not visualize what I was ordering.  In fact I jumped straight onto Instagram, explored the hastag #tomandserg and found a picture of what I wanted to order, then went back to the menu to see if I could marry up what I wanted!  Please let me know if anyone has dined their and agrees with this?

Bill for the people: AED215