Monday, September 22


New Look launch their autumn/winter collection with a quirky venue, sun shining props and delicious canap├ęs (it’s always about the food with me).

Being a fast fashion brand, NL is extremely trend driven, focusing on product that is contemporary and of the moment giving customers that instant gratification of fashion at their fingertips.  This season’s collection honored this mantra in true style as NL presented their trend driven collection to the regions media and top online-influencers.  So what are the trends that we’ll be rocking this a/w14?  Here goes: Boho Luxe, Mod Girl, Utility Chic and Checks & Tartan.  And what does that mean exactly?  Best defined by pictures…

Now you have read and seen the trends I am about to contradict all of that with my outfit choice of the evening, I was definitely more Downton Abbey (or Downtown as I like to call it) rather than a fast-fashion-ist.  But to be honest, being more conservative is more my style (most of the time).  The combination of this structured monochrome dress and the faux-fur scarf looked nothing like New Look product, in a really positive way.  The fit was flattering and at a retail price of AED179 what is there to argue about?  Fashionability and affordability is another one of the NL USPs so with this in mind this is definitely a wardrobe-winner for me.

Loving the wide range of faux-furs available too – they look fabulous layered over dresses, Ts, coats, capes of any trend, adding a very stylish twist to the look.  If anyone reading this was at the event, I'm sure you saw me tottering about in these, changing colour every hour! Love them.

New Look Faux Fur Scarves


From left to right, clockwise: gorgeous Kuwaiti Blogger, Balaqees from, the lovely Sam from Style Is Necessity, The Dubai Desert Twins and Natasha Northcorte from Red Lips & Lace, last but not least, Hannah Davies and Deepak Kumar from New Look.


 Photography by Dennis Dela Cruz